26.07.31 July API update monthly summary (Brand Message V2)

Summary

Kakao Brand Message V2 integration is now in place, with a new targeting option and expanded video and permission management.

At a glance

• Kakao Brand Message V2 integration and a new targeting O option
• An API to register premium Brand Message video from an external source
• Upload of evidence of consent to receive promotional information
• Lookup and application for permission to send to your own members
• Lookup of the reachable audience size for V2 channel friends

What changed?

1. Kakao Brand Message V2 integration and the targeting O option

To support the Brand Message V2 release, a new targeting option O has been added.

Targeting options

• Existing: M / N / I
• New: O

What makes targeting O different

• Audience: members who consented to promotional information ∩ channel friends
• The same target conditions as the existing I
• The difference: how opt-out is handled (channel block → a toll-free opt-out (080) number you provide)

The existing targeting options (M, N, I) remain compatible, with nothing to change on your side

2. An API to register premium Brand Message video from an external source

A new API lets you reuse video that has already been uploaded elsewhere.

• Reuse video already uploaded in Channel Partner Center, Moment, and similar
• Register by channel video URL or by vid

You can reuse content without uploading it twice.

3. Additional Brand Message V2 features

Features related to Brand Message operations and permission management have been extended.

• Upload evidence of consent to receive promotional information
• Check whether you can apply for permission to send to your own members
• Apply for permission to send to your own members
• Look up the reachable audience for V2 channel friends (permission required)

Why it matters

• Extended Brand Message V2 targeting makes sending on your own customer data possible, which raises marketing precision.
• The targeting O option provides an opt-out method that reflects legal requirements, which strengthens compliance.
• The external video registration API makes content reuse possible, which raises operational efficiency and lowers production cost.
• Permission and evidence management make policy compliance and audit response easier when sending promotional messages.

How to use it

• You can keep using the existing targeting options; apply targeting O when you want to improve how opt-out works.
• Reuse video content through the external upload API to make operations more efficient.
• Before sending a promotional message, we recommend checking your evidence upload and send permission status.

Things to note

• Targeting O applies only to promotional messages, and you must comply with the relevant legal standards.
• Sending to your own members is not available without prior permission approval.
• When registering video, only content from the same channel can be used; video you have no permission for cannot be registered.
• The reachable audience lookup is available only if you have been granted permission.