26.05.27 Instagram DM automation is open

Summary

Automate customer responses from Instagram comments, keywords, and DMs so you never miss a chance to convert.

What changed?

Bizgo now offers Instagram DM automation.

You can build automatic response scenarios around what customers do on Instagram, which cuts repetitive support work and lets you communicate with customers more efficiently.

With no development at all, a little configuration is enough to build automation scenarios for customer inquiries, event operations, product guidance, and more.

DM automation from posts, reels, and stories

Set up automatic response scenarios to match the Instagram content type.

• Posts, reels, and stories supported
• Automation can be configured per piece of content

Automatic DM sending from comment keywords

Multiple keywords are supported.

For example:

• Comment says "price" → send a pricing DM
• Comment says "link" → send a purchase link DM
• Comment says "event" → send an event DM

Multi-step DM scenarios

Build a multi-step DM flow that follows what the customer does.

• Sequential DM sending
• Text messages
• Card (carousel) messages
• Buttons and links

Example: comment posted → product introduction DM → purchase link → invite to a conversation

Dashboard and performance analysis

Review how your live automation scenarios are performing.

• Trigger activity by content type
• Performance of your top scenarios
• Total trigger count
• Number of participating users
• Conversion rate analysis

Why it matters

Instagram is one of the channels where customer inquiries and engagement are most active.

DM automation lets you respond the moment a customer leaves a comment or a message, which cuts response delay and makes your marketing and support processes more efficient.

It also automates repetitive inquiry handling, which lightens the operational load and improves the customer experience.

How to use it

1. Connect your Instagram account.
2. Choose the post, reel, or story you want to automate.
3. Set the comment keyword or customer action that triggers it.
4. Build the DM scenario to send.
5. Turn the automation on and monitor performance.

Things to note

• An Instagram business account connection is required.
• Automation is supported for posts, reels, and stories.
• Automatic DM sending from comment keywords is supported.
• Text and card (carousel) messages are supported.
• Available features and usage limits vary with your plan.

Instagram DM automation is the first step toward automated customer communication.

Bizgo will grow into a customer communication platform that connects lead capture on Instagram, Alimtalk and Friendtalk sending, and CRM integration into a single flow.

We will keep expanding the features so you can run more effective marketing and support on top of your customer data.