[ 25.10.31 ] Per-template statistics for Kakao Brand Message

Summary

Just like Alimtalk, Kakao Brand Message now lets you review performance by template code (sent, succeeded, delivery rate, valid reads, clicks) by day or by month and download it to Excel.

At a glance

• Applies to: Kakao Brand Message, Alimtalk
• Key features: daily and monthly statistics per template; search by channel, message type, targeting, and template code or name; Excel download; column display settings
• Where to start: console > [Per-template statistics] → pick Brand Message or Alimtalk in the top tab

What changed?

• Extended to Brand Message: the per-template statistics that Alimtalk had now apply to Brand Message too
• Precise filters: narrow to the slice you want by period (calendar), channel, message type, send targeting, or template code and name
• Aggregation unit: daily and monthly tabs
• Metric columns: send date, channel ID, template code and name, message type, send targeting, success/failure/total/delivery rate, valid reads, total clicks, button detail (button / direct link / other)
• Easier reporting: Excel download and column display settings give you freedom in how you shape the report

Why it matters

• Comparing performance at the template level rather than the channel level enables A/B optimization of copy and layout
• Daily and monthly views cover everything from daily monitoring to monthly reporting on one screen
• Analyzing Brand Message and Alimtalk on the same basis speeds up campaign decisions

How to use it

1. Open [Statistics > Per-template statistics] → pick Brand Message in the top tab
2. Choose a period and set your conditions by channel, message type, send targeting, or template code and name
3. Pick the aggregation unit in the daily/monthly tab
4. Review delivery rate, valid reads, total clicks, and button detail in the table
5. Download to Excel to share or archive

Things to note

• Statistics are refreshed every day at 8 AM.
• Valid reads and clicks may be backfilled for up to 3 days after a send.
• Repeated actions by the same recipient are de-duplicated.
• Valid metrics may not be shown when there are 10 or fewer successful sends.
• Some figures may differ because the service and billing baselines differ from the statistics baseline. For the exact definitions, follow the notice at the top of the console.