2025.09Update
Failover added to Brand Message
Brand Message sending now runs on the shared SDK-based send module. This update newly supports failover (an automatic switch to SMS/LMS), which was not available before.
[ 25.09.29 ] Failover added to Brand Message
Overview
Brand Message sending now runs on the shared SDK-based send module.
This update newly supports failover (an automatic switch to SMS/LMS), which was not available before.
Key updates
โ Failover is now supported
- When a Brand Message fails, it now switches automatically to SMS/LMS.
- Use "Load content" at the top to bring the original message body across as-is.
- Brand Message is a promotional message, so the failover message is sent as a promotional message too.
โ Send UI/UX
- Failover settings are folded into the options on the existing send screen, which simplifies the setup flow.
- The recipient grid was upgraded so adding and deleting rows and editing recipients is straightforward.
โ Test send
- Test send variables used to be substituted with fixed values; you can now set them yourself.
What you get
๐ก For customers
- When a Brand Message fails it falls back to SMS/LMS automatically, which raises the delivery rate.
- Loading the body shortens the rewrite step, so you get through the work faster.
- Setting variable values directly on a test send makes pre-send verification more accurate.
โ๏ธ For operations
- A unified send UI and a cleaner option structure simplify setup and make operations easier.
- The upgraded recipient grid makes editing and verifying large recipient lists easier.
- A shared-module architecture improves maintenance efficiency during redesigns and incident response.
Notes
- Brand Message is classified as a promotional message, and its failover message is treated as promotional too.
- Use the "Load content" function at the top to pull the original message body in automatically.